Whirled Tour was spawned during the height of the Drake vs. Meek Mill Beef in January 2016. Whirled Tour was a web application that displayed a world map, populated with live Twitter data of people who thought Meek Mill “took the L”.
In all seriousness, Whirled Tour used something called Sentiment Analysis to work. Sentiment analysis is the process of determining whether a piece of writing (a tweet, etc.) is positive, negative or neutral. It can be used to identify a user’s/follower’s attitude towards a brand/person through the use of variables such as context, tone, emotion, etc. Marketers can use sentiment analysis to research public opinion of their company and products, or to analyze customer satisfaction. Organizations can also use this analysis to gather critical feedback about problems in newly released products.
Sentiment analysis helped me understand who thought Drake was on top of the lyrical war and it also gave me a better picture of how he stacked up against Meek Mill. For example, if your company has 20% negative sentiment, is that bad? It depends. If your competitors have a roughly 50% positive and 10% negative sentiment, while yours is 20% negative, that merits more discovery to understand the drivers of these opinions.
💀 Whirled Tour is dead.
🏠 Whirled Tour was present at whirledtour.com but is no longer live.
📅 Live on January 6, 2016.